Rather than continually making more clothes using more materials, there should be a greater emphasis on how clothes can be lived with, tended and used. The Professor of Sustainability, Design and Fashion at University of the Arts London presents an inspiring manifesto for satisfaction and resourcefulness in the fashion industry.
With huge delight I can announce that the much anticipated book the Craft of Use: Post-Growth Fashion is now published! It features many of the stories of using clothes gathered as part of the Local Wisdom project along with work from seven international teams of designers and specially commissioned work from fashion photography Kerry Dean.
The Craft of Use event that took place at London College of Fashion in March has been summarised in image, word and video and is available online. It is a foretaste of the Craft of Use book about fashion that it is revitalised by resource scarcity to be published in 2015 by Routledge.
The day-long Craft of Use event at London College of Fashion marking the culmination of the latest phase of research on the Local Wisdom project, passed by in a whirlwind of performance theatre, presentations, interactive workshops, sound installation, discussion and poetry by the remarkable Sabrina Mahfouz written for and on the day. The writer and design thinker John Thackara commented about the event that, “It felt as if a huge, immobile mass (the inevitability of growth and destruction) was creaking and cracking as if ready to fall away…”. And for Avner Offer, Chichele Professor Emeritus of Economic History at University of Oxford, it was “deeply satisfying… to be immersed in so much joy. Beyond expectations: an oasis of creativity and concern.”
A summary of the day will be available soon. And the Craft of Use book will be published by Routledge in 2015.
A massive thank you to all those who shared stories of how they use their garments in Wellington and Melbourne over the last few weeks as part of the Local Wisdom project. And of course huge appreciation to the teams working at Massey in New Zealand led by Holly McQuillan and Jen Whitty and at RMIT in Australia co-ordinated by Jo Cramer. Photos and stories from both places available on the Local Wisdom website within the month… here’s a taster of some of the Wellington images, photography by Aliscia Young.
The knowledge, skills and ideas of the Craft of Usehave a new platform on the web!
The Craft of Use explores resourceful garment use practices as one way to challenge the dependency of the fashion industry on increasing material throughput. Its proposition is that sustained attention to tending and using garments, we can create an alternative set of experiences of fashion provision and consumption.
They are the spiritual and intellectual home – the ‘mothership’ – of some of my other work in design for sustainability, most notably the Local Wisdomproject.
The Local Wisdom project returns to London on 5th December 2012 to take photographs and gather more stories of the ‘craft of use’ of the general public. We’ll be at the Carnaby Book Exchange in Kingly Court (between Regent Street and Carnaby Street) between midday and 7pm. Please come along and share with us how you use clothes and get your portait taken in your piece! More on the London photoshoot including exact location and categories listing the sort of things we are looking for can be found here.
I’m going to explore the effects of consumerism and economic growth on our fashion systems and investigate ways to value a broader range of fashion activity than is currently recognized, drawing upon examples of the ”craft of use” in my project Local Wisdom. I’ll touch on alternative ways to organize traffic in order to promote awareness, attentiveness and mobility, and will reflect on what this may mean for fashion, proposing alternative ideas around a new sort of fashion-ability.